Authors

Gabrielyan Tigran O.
INTERACTIVITY OF MODERN COMMUNICATIVE GRAPHIC DESIGN PRODUCTS

Architecton: Proceedings of Higher Education №2 (70) June, 2020

The article discusses various types of interactivity in the context of communicative design. Its emergence in the mid-20th century and modern interpretation as a media communicator are considered. The division into printed and electronic (analog and digital) media communications is emphasized. Principal attention is paid to material (printed and graphic) design products: toy books, packaging, posters, and illustrations.
In general form, interactivity is understood as interaction (action of cooperation) between the individual and the design product. Linear interactivity, reactive interactivity and dialogue interactivity are analyzed. Linear interactivity is regarded as metaphysical interaction between the consumer and the design product. Reactive interactivity allows the consumer to bring to completion the design program as conceived by the author and obtain a finished design product. Dialogue interactivity cannot be implemented in a material design product without its integration with digital algorithmic or intelligent systems.

Gabrielyan Tigran O.
A SCIENTIFIC APPROACH TO THE DEVELOPMENT OF A SEMIOTIC-INTERACTIVE GRAPHIC DESIGN ENVIRONMENT

Architecton: Proceedings of Higher Education №3 (59) September, 2017

The article deals with the work of design theorists on the problem of a scientific component of design. By correlating domestic and foreign studies, a system of scientific research is being developed that reveals the theoretical and empirical essence of knowledge about design. Verification and falsifiability are put forward as the criteria of truth (being scientific) of new knowledge. Using a research project of a semiotic interactive graphic design environment as an example, the author shows stages of verification by studying the components of the research system, the problem field and the areas of their interaction. The criterion of falsifiability is applied to the fundamental components of the semiotic interactive graphic design environment: aesthetics, methodology, and technology, and to problem field.