Authors

Gabrielyan Tigran O.
The space of graphic communication design

Architecton: Proceedings of Higher Education №3 (95) September, 2026

The article examines graphic communication design as the graphic component of the broader field of communication design. The study aims to define the structure of this domain and clarify the relationships among graphic design, motion design, graphical user interface design, and generative design. The research combines system-structural and terminological analysis, modeling, and the synthesis of the author’s previous studies. A design solution belongs to the field of graphic communication design when graphics play a leading role in organizing the message. The proposed model covers static, dynamic, interactive, and generative characteristics of design solutions. The constituent design domains retain their professional autonomy, while their methods and characteristics may be combined within individual projects. The model also provides a basis for provisionally identifying the main groups of design competencies, including graphic, communication, motion, interface, generative, and integrative competencies. It offers a framework for describing contemporary synthetic graphic communication design solutions and clarifying their position within communication design.

Gabrielyan Tigran O.
INTERACTIVITY OF MODERN COMMUNICATIVE GRAPHIC DESIGN PRODUCTS

Architecton: Proceedings of Higher Education №2 (70) June, 2020

The article discusses various types of interactivity in the context of communicative design. Its emergence in the mid-20th century and modern interpretation as a media communicator are considered. The division into printed and electronic (analog and digital) media communications is emphasized. Principal attention is paid to material (printed and graphic) design products: toy books, packaging, posters, and illustrations.
In general form, interactivity is understood as interaction (action of cooperation) between the individual and the design product. Linear interactivity, reactive interactivity and dialogue interactivity are analyzed. Linear interactivity is regarded as metaphysical interaction between the consumer and the design product. Reactive interactivity allows the consumer to bring to completion the design program as conceived by the author and obtain a finished design product. Dialogue interactivity cannot be implemented in a material design product without its integration with digital algorithmic or intelligent systems.

Gabrielyan Tigran O.
A SCIENTIFIC APPROACH TO THE DEVELOPMENT OF A SEMIOTIC-INTERACTIVE GRAPHIC DESIGN ENVIRONMENT

Architecton: Proceedings of Higher Education №3 (59) September, 2017

The article deals with the work of design theorists on the problem of a scientific component of design. By correlating domestic and foreign studies, a system of scientific research is being developed that reveals the theoretical and empirical essence of knowledge about design. Verification and falsifiability are put forward as the criteria of truth (being scientific) of new knowledge. Using a research project of a semiotic interactive graphic design environment as an example, the author shows stages of verification by studying the components of the research system, the problem field and the areas of their interaction. The criterion of falsifiability is applied to the fundamental components of the semiotic interactive graphic design environment: aesthetics, methodology, and technology, and to problem field.