Authors

Rassadina Svetlana P.
FORMALIZING THE ASSESSMENT OF VISUAL PERCEPTION OF THE LAYOUT OF AN ADVERTISING AND INFORMATIONAL MESSAGE

Architecton: Proceedings of Higher Education №3 (71) September, 2020

The article analyzes the principles underlying the visual perception of information and advertising design. Subjective and objective factors that affect such perception are highlighted. A classification of information design objects by speed of information perception is proposed. Indicators are identified based on which criteria for evaluating the composition and effectiveness of advertisement information layout have been developed, which are information recognition and ordering. An algorithm is suggested for evaluating the composition and effectiveness of informational message layout depending on expected perceptual speed. It is expected that the layout evaluation algorithms and principles developed will enable comparative assessment of layouts with various arrangements of elements to be performed.

Rassadina Svetlana P., Pugacheva Irina B., Korotkova Yulia N.
APPLICATION OF ADDITIVE TECHNOLOGIES IN THE CREATION OF MODULAR ORIGINAL TEXTURES IN CLOTHING DESIGN

Architecton: Proceedings of Higher Education №4 (68) December, 2019

The article gives an overview of modular texture design using 3D printing. At present, additive technologies are quite popular and available in the design of original garments. The specific of texture 3D-modeling, garment customization using textured solutions and technological solutions for the manufacture of garments with print elements are considered.

Rassadina Svetlana P., Kostyukova Yulia A., Pogorelova Maria L., Yatsevskaya Inna G.
CINEMATOGRAPHICS AS A DESIGN TECHNIQUE FOR CREATING IDENTITY ELEMENTS

Architecton: Proceedings of Higher Education №4 (60) December, 2017

The article considers the origins of animated images and optical toys and cinematographics as desktop animation technique. The principle of action and creation of streaky animation is reviewed. The idea of cinematographics and desktop animation is realized in the identity of an intellectual toys shop for the purpose of creating dynamic elements.