Authors

Meerovich Mark G., Ivanova Anastasia S.
THE NEW PARADIGM IN ARCHITECTURE: FROM CHARLES JENCKS FORECAST TO «VIRTUAL REALITY»

Architecton: Proceedings of Higher Education №3 (63) September, 2018

The article builds on the work of American architectural theorist and critic Charles Jencks, titled “The New Paradigm in Architecture”, which was written 15 years ago and pointed to the emergence of the next paradigm of modern architecture in those years. Today architectural science ought to recognize as a fait accompli the existence of a new paradigm called «virtual reality». This article characterizes the level of development of the modern scientific knowledge and artistic activities that have made possible the practical reality of environmental effects on the psycho-physiological state of the individual. The authors have systematized and described the so-called «visual effects» that have already fully entered the arsenal of the modern architect and designer and increasingly often dictate the quality of visual perception of the urban environment, producing a targeted impact on consumers by forming strong emotional state experiences which arise as a result of a sharp dissonance between the optical effects perceived by individuals on the one hand and sharply mismatching physical experiences from dealing with the material world on the other hand.