Authors

Chepurov Igor V.
FORMS OF THE COMIC IN MODERN ADVERTISING IMAGES

Architecton: Proceedings of Higher Education №1 (49) March, 2015

The article reviews forms of the comic that are in most demand for creating modern advertizing images. The purpose of reviewing graphic advertizing products is to identify tendencies in the generation of meanings when using comic forms in international and domestic graphic advertisement. The study suggests conclusions concerning the cultural and intellectual level of graphic advertising and the level of comic culture in the community of professionals engaged in the design of advertising images.