ISSN 1990-4126
RU

Ural State University of Architecture and Art

ISSN 1990-4126

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Authors

Razumova
Elena
V.

Associate Professor, Department of Design.
Institute of Architecture and Design.
Siberian Federal University.

Russia, Krasnoyarsk, e-mail: lena27481_81@mail.ru

PUBLICATIONS

Razumova Elena V.
TERRITORIAL BRANDING. TRANSLATING THEORY INTO PRACTICE

Architecton: Proceedings of Higher Education №4 (52) December, 2015

The article deals with graphic design tools and methods used in creating territorial brands. It also presents an algorithm for creating them as exemplified by our specific realized projects. In particular, I consider such means of expressing the association principle as designer’s calligraphy and word as image.

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http://archvuz.ru/en/2015_4/15/

Citation link

Razumova E.V. TERRITORIAL BRANDING. TRANSLATING THEORY INTO PRACTICE [Online] //Architecton: Proceedings of Higher Education. – 2015. – №4(52). – URL: http://archvuz.ru/en/2015_4/15 

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ISSN 1990-4126
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