Ural State University of Architecture and Art

ISSN 1990-4126

Authors

Plaksina
Tatyana
V.

Master’s Degree student
Research supervisors: Associate Professor A.G. Burtsev, C.Sc.;
Associate Professor L.V. Desyatov, C.Sc.;
Professor E.V. Koneva, C.Sc.;
Associate Professor I.V. Tarasova, C.Sc.,
Ural State Academy of Architecture and Arts,

Russia, Yekaterinburg

PUBLICATIONS

Plaksina Tatyana V.
«CITIZEN OF THE WORLD» IN THE URALS CAPITAL special manifestations of corporate style with reference to Hyatt Regency hotel

Architecton: Proceedings of Higher Education №4 (32) December, 2010

The article considers the specific features of the Hyatt Regency corporate style and their implementation in the Hyatt Regency hotel Ekaterinburg, and the main differences of the Hyatt trademark from other brands in the same area of business.

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http://archvuz.ru/en/2010_4/15/

Citation link

Plaksina T.V. «CITIZEN OF THE WORLD» IN THE URALS CAPITAL special manifestations of corporate style with reference to Hyatt Regency hotel [Online] //Architecton: Proceedings of Higher Education. – 2010. – №4(32). – URL: http://archvuz.ru/en/2010_4/15 

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