Ural State University of Architecture and Art

ISSN 1990-4126

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Aganina Nadezhda S., Tipikin Vladimir V., Lukanina Tatiana V.
PACKAGING DESIGN IN THE CONTEXT OF THE ENVIRONMENTAL CONCEPT OF «GENIUS LOCI»

Architecton: Proceedings of Higher Education №2 (62) June, 2018

The article poses the problem of innovation in "packaging reuse” design. According to the authors, designers may depart from standard solutions in packaging design through partial use of the environmental concept of "genius loci” in which packaging is considered to be part of the spatial material environment and participates in the formation of a unique experience of interaction with it.

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http://archvuz.ru/en/2018_2/19/

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Aganina N.S., Tipikin V.V., Lukanina T.V. PACKAGING DESIGN IN THE CONTEXT OF THE ENVIRONMENTAL CONCEPT OF «GENIUS LOCI» [Online] //Architecton: Proceedings of Higher Education. – 2018. – №2(62). – URL: http://archvuz.ru/en/2018_2/19